Recommended Electives


The planning of a very personal Diploma for Graduates Endorsed in Advertising  – and the choice of your 5 elective papers – takes time and requires research. Feel free to pass by for individual advice!

Typically, a DipGrad is populated by students who have a firm purpose for their studies in mind, and  they choose an eclectic mix of courses and modules that fit their passion.

The core advertising papers / modules will all be staged in the second semester. This means that MART 333 (26 lectures), and MART 469 ( 20 two hour sessions) will run at the same time.

Given the ambitions of the core advertising  courses and the participation in local and international creative awards, it is highly recommended that DipGrad students only enroll in MART 333, MART 469 and finish MART 355 in the second semester.

MART 355 / full-year project / 36 points
Students who have achieved at least B-average in their final year as a graduate, have the highly recommended option to work with their fellow DipGrad students in an agency context in a full-year dedicated project.  The projects for the DipGrad students have  a combined advertising research and applied business purpose and are delivered in teams of three students from the advertising specialisation. They present an excellent opportunity for students to get hands-on experience. It helps graduated students, and those who aim to add marketing as a second major, to work career-orientated and at the speed of professional culture.

The following expressive, digital and communication-related courses may be on your radar, when you choose your papers for semester 1 and 2. Taking a paper in Summer School is an excellent way to spread the workload in a DipGrad year.  This may also help you prepare for more advanced papers, especially in marketing and computer sciences.


BSNS103 Marketing and Consumption

Introduces students to the concept of value creation through the interplay between consumer culture and marketing management, and the key elements of consumer behaviour. Course coordinator:

CLAS240 The Classical World in the Movies

A study of the mythology, history, warfare, literature, art, archaeology and culture of ancient Greece and Rome in ancient literary and artistic evidence, and as depicted in movies and on television. Course coordinator :

COMP111 Information and Communications Technology

Explores fundamental components of ICT and related issues. Examines the influences and impacts ICT has and may have in the future. Students will apply widely-used software applications to perform real-world business activities. Course coordinator :

COMP160 General Programming

An introduction to the art and craft of computer programming and object-oriented design using Java. A first look at building graphical applications. Course coordinator :

ENGL251 Special Topic: Word and Image: The Graphic Novel

This paper studies a selection of representative genres of the modern graphic novel, including the woodcut novels of the early twentieth century, the superhero canon, and intensely personal modern narratives. This class will introduce students to the academic study of graphic narratives as literary texts occupying a powerful space between print and film. For more information contact Dr David Large in the English Department

ENGL351 Special Topic: 21 St Century Fiction : Reading Today’s World

Are clones human? Should animals be our best friends or our next meal? Can writing a book atone for a lie? What role, if any, does fiction still play in the twenty-first century? The aim of this course is to respond to these difficult questions and many more. Focusing on literary innovations in twenty-first century fiction, we will explore how writers such as Ian McEwan, David Foster Wallace, Kazuo Ishiguro and Mohsin Hamid engage with the major social and political issues of our time. For more information contact Josie Lange in the English Department

THEA151 Improvisation

An introduction to the principles and methods of improvisation through the practical exploration of spontaneity, teamwork, narrative and status. Course coordinator :



COMP 112 / an introduction to website design and development
COMP 150 / an introduction to programming in Python
COMP 160 / an introduction to Java programming
COSC 212 / advanced web development
COSC 241 / advanced Java programming
COSC 344 / databases

The two basic papers for becoming IT-savvy are COMP112 and COMP150 . Students who wish to continue with a web focus should plan on doing COMP160 and COMP212 as well.  Those who are serious about the IT side of things, may include one further pair of papers, namely COSC241 and COSC344. As far as prerequisites are concerned, COMP212 cannot be attempted unless one has at least COMP112 and one of COMP150 or COMP160. COSC241 requires COMP160 first, and COSC344 requires COSC241 first.

For more information on these courses, visit the Computer Sciences website or contact Dr. Willem Labuschagne :



The inclusion of courses in English is not just a recommendation for the pure copywriters in the Diploma for Graduates in Advertising. Anybody in the persuasion game, but especially planners and creatives, will understand the epigraph by Toni Morrison in the department’s handbook: “The ability of writers to imagine what is not the self, to familiarize the strange and to mystify the familiar, is the test of their power.”  The core advertising courses advocate narrative and poetic approaches for insight generation and ideation. It’s difficult to be successful in advertising without the benefit of a stint with the minds of Shakespeare, James Joyce or Janet Frame, and the following courses are both suggestions and an invitation to browse the department’s offering in depth:

ENGL 127:  / effective writing
This paper will introduce you to — or refresh your memory of — key concepts in effective writing. We will study practical aspects of grammar, punctuation, style and mechanics at the level of the sentence, paragraph, essay and beyond.(Summer School/Semester 2)

ENGL 227 / essay and feature writing
This paper focuses on the rhetoric of prose, and on writing and reading in the range of non-fiction genres, including travel writing, profiles, argument and polemic, autobiographical reflection, social and political commentary, and reviews (book, film, music, etc). This paper assumes competence in writing in English, including grammar and construction. (Semester 1)

ENGL 319 /  modern and contemporary poetry
What is poetry anyway? This course investigates how writers have challenged the boundaries of poetry and language over the last hundred years, by examining major figures and significant moments and movements in modern and contemporary poetry. (Semester 2)

ENGL 342 / digital literature
This course engages with and evaluates various forms of digital literature that are written on and for the computer screen, including hyper-text and Web-based fictions; Interactive Fictions (IFs); text-based multi-used discourses (MUDs), and digital (kinetic) poetry. It will also address the role of narrative in structuring and shaping artefacts of contemporary popular culture that are exclusive to screen media, such as blogs and video-games. (Semester 2)

For more information on these courses, visit the website of the English department or contact Dr. Shef Rodgers :


Students who take the Diploma for Graduates Endorsed in Advertising have access to the 4-day modules of the Entrepreneurship programme. The courses are valuable for creative students, and allow a flexible planning of the curriculum in the year. The first course is staged at the start of the year in February. The following 20 point modules are available in 2017:


Paper Code Paper Title Course Dates Lecture Dates
ENTR 411 Introduction to Entrepreneurship 13 Feb – 24 March 20-24 Feb
ENTR 415 New Venture Strategy 27 March – 5 May 3-7 April
ENTR 413 Finance for Entrepreneurs 8 May – 16 June 15-19 May
ENTR 414 Marketing and Selling 19 June – 28 July 26-30 June
ENTR 412 Feasibility Analysis 31 July – 8 Sept 7-11 August
ENTR 420 Sustainable Entrepreneurship 11 Sept – 20 Oct 18-22 September
ENTR 421 Technology and Entrepreneurship 25 Sept – 3 Nov 2-6 October


For more information on these courses, visit the website of the Master of Entrepreurship programme or contact :


FOSC 308 / Food and Consumers

Why do people eat what they do and how might we impact upon these choices? These are the questions explored in this course which provides and interdisciplinary review of food choice. Through investigation of a broad spectrum of contemporary individual and collective consumer food issues (including how our food is produced, human and environmental health, workers’ rights and animal welfare, food security and food safety), the course takes a critical look at the nature of our food supply, the food industry, governing bodies and consumer food choice. The course will encourage you to grapple with complex questions about food, to think reflexively about your own personal “food” politics, and inspire you to become an engaged citizen with regards to food-related issues. Course coordinator:


BSNS 106 / information and communication in organisations
COMP 111 / information and communications technology
INFO 214 / business ICT infrastructure
INFO 221 / application software development
INFO 340 / interactive systems design

For Information Science papers the department recommends two different streams:  one for the more technical minded students wanting to develop marketing/advertising applications (BSNS 106, INFO 221 and /or INFO 214), the other for students wanting to have a broader understanding of ICT technologies and tools that can be used for advertising purposes ( COMP111 or BSNS 106, and INFO 340).

INFO 221, app development, offers problem-solving skills in the construction of practical software applications. The prerequisites for this highly relevant course for advertising techies are: COMP 150 or 160. In the context of the DipGrad, this means that students enrol in level 1 courses in semester 1, and in the level 2 app development course in semester 2.

INFO 340 presents the foundations of human-computer interaction, usability engineering and usability evaluation, visual design, the processes and techniques used in requirements analysis, and the impact of advanced interface technologies such as multimedia and computer-mediated realities on future interaction paradigms. The prerequisite: 36 200-level INFO points or PSYC 201 & 202.

For more information on these courses, visit the Information Sciences website or contact Dr. Tony Savarimuthu :


New in 2017 semester 2:

MART 330 / integrated digital marketing 

The course ao teaches practical skills and knowledge demanded by employers that will enable graduates to embark on a professional career in the field of marketing, including Google Adwords, Google Analytics, Hootsuite and Mailchimp, and tools for eCRM and  Social CRM, e.g. Suite CRM.

Other than this recommended elective, the department of marketing management offers a variety of 300 level courses that may suit individual profiles. For students who want to continue in marketing management,  a DipGrad that includes MART 301,  plus threeother MART 300 level papers, completed with an average mark of B+ or higher, enables access to year 4 marketing courses (e.g. PGDip,  and Masters)

For more information on these courses, visit the Marketing management website or contact Dr. Roel Wijland :


> More recommended electives will be added soon <

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: